Each guide is designed to be your personal companion for achieving Continuous Progress. Check out the sidebars in each section for easy-to-use tools on a range of tasks, from creating benchmarks to developing a theory of change. You can capture these in your Toolkit, and print or send the items to others.
Mouse over the pink links to obtain short-and-sweet definitions of key concepts and terms used throughout the guides.
Resources & More
Throughout each guide, we highlight examples of recent advocacy campaigns and cite resources from the growing body of research on advocacy evaluation. Don't forget to check these out for a little inspiration.