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Formulating Smart Advocacy Goals

PROBLEMATIC ADVOCACY GOAL: "To increase the international affairs
budget and shift how the money is allocated from military funding
to diplomacy and development." This goal lacks specifics; increase
by how much? It is also a long-term and broad goal, not quite
manageable for a single organization over a limited time-frame.
Would you agree? 

BETTER ADVOCACY GOAL: "To shift 25 percent of international
military education and training funding into women's economic
assistance overseas by mobilizing a constituency of 30,000
registered voters who will reach out to key members of the
Appropriations Committee."

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